Startup Funding Basics

Understanding Term Sheets

Term sheet document

A term sheet is a memorandum of understanding that outlines the basic terms and conditions under which an investment will be made. It's not a binding agreement (except for confidentiality and exclusivity clauses), but it sets the framework for the definitive legal documents. Getting term sheet fundamentals right saves months of legal work and prevents nasty surprises down the road.

The Anatomy of a Term Sheet

Term sheets vary widely in length and complexity. Early-stage angel rounds might have a simple 2-page document. Series A term sheets from top VCs can run 20+ pages. Regardless of length, key terms fall into several categories.

Economic Terms: What You Give Up

Valuation

The pre-money valuation determines how much the company is worth before the new investment. Post-money equals pre-money plus the investment amount. If you have a $6M pre-money and raise $2M, post-money is $8M, and investors own 25%.

Valuation is often the most negotiated term, but it's not always the most important. Terms like liquidation preferences can matter more in practice.

Liquidation Preference

In an acquisition, liquidation preference determines how sale proceeds are distributed. A 1x non-participating preference means investors get their money back (1x their investment) before common stockholders get anything. If the company sells for less than the total investment, they get everything.

Participating preferred means investors get their preference AND share in the remaining proceeds pro-rata with common stockholders. This can result in founders receiving very little in moderate exits.

My recommendation: resist participating preferred strongly. It creates perverse incentives and punishes founders for moderate success.

Option Pool

Investors typically require an option pool (employee equity pool) to be created or expanded as part of the round. The key question: pre-money or post-money? Pre-money option pools dilute founders. Post-money option pools dilute everyone, including investors. Standard practice is pre-money, meaning founders absorb this dilution.

Negotiate the option pool size carefully. Too small and you can't hire. Too large and you've given away too much. 10-15% post-money is typical for early-stage companies.

Control Terms: Who Makes Decisions

Board Composition

The board governs major company decisions. Typical early-stage structure:

Watch for structures that give investors effective control with fewer seats. A 2-1 founder majority is ideal at this stage.

Protective Provisions

These give investors veto rights over certain significant actions, even if they don't have board control. Typical protective provisions require investor approval for:

These are generally standard and acceptable. Watch for overly broad language that could give investors blocking power over routine business decisions.

Voting Rights

Some term sheets give certain investor classes enhanced voting rights—for example, requiring investor approval for any financing. These can create governance complications. Get legal counsel involved if you see unusual voting provisions.

Investor Rights: What They Get

Pro-Rata Rights

Pro-rata rights give investors the option to invest in future rounds to maintain their ownership percentage. This is important for investors who want to avoid dilution, but it can complicate future fundraises if investors don't exercise their pro-rata.

Typical formulation: investors can invest their pro-rata share (their percentage ownership) in future rounds. Some investors negotiate super pro-rata (right to invest 2x their share), which can create pressure on new lead investors.

Information Rights

Investors typically require annual audited financials, quarterly unaudited financials, and regular board updates. These are generally reasonable and help keep you organized. Watch for information requirements that are overly burdensome for early-stage companies.

Right of First Refusal

This gives investors the right to match any offer if you're selling a significant amount of stock (e.g., to a buyer in an acquisition). It's designed to prevent hostile takeovers but can complicate secondary transactions.

Negative Covenants: What You Can't Do

Term sheets typically include covenants restricting certain actions without investor approval. These might include:

These are generally reasonable as long as thresholds are set appropriately for your stage and size.

Employment and Vesting

Founder Vesting

Most term sheets require founder vesting (a requirement that founders earn their equity over time). Standard is 4-year vesting with 1-year cliff. This means after 1 year, 25% vests; the remaining 75% vests monthly over the next 36 months.

The cliff protects investors from founders who leave early. It's standard and reasonable. What's less standard: does vesting credit prior time? If you've been working on this for 2 years already, negotiate for credit.

Key Person Clauses

Some term sheets include provisions that if a key founder leaves, investors can accelerate their board seat or take other actions. These are sometimes called "key person" clauses. Evaluate these carefully—they can have real consequences.

Exclusivity and Timeline

Term sheets typically include an exclusivity period (30-45 days) during which you can't negotiate with other investors. This protects the investor's time but also traps you. If the deal falls apart, you've wasted precious fundraising time.

Try to keep exclusivity periods short (30 days maximum) and ensure there's no automatic termination if you don't close within the period.

When to Get Legal Help

Never sign a term sheet without having a startup-experienced attorney review it. This isn't a regular corporate attorney—look for someone who regularly does venture finance work. The difference in outcomes is real.

Your attorney will spot problematic language, suggest negotiations, and ensure you understand the full implications of each term. The cost ($2,000-5,000 for term sheet review) is trivial compared to the stakes.

Negotiation Principles

Remember: everything is negotiable in a term sheet except possibly the valuation (if you're in a competitive process). But pick your battles. Burning goodwill over minor terms when you've agreed on major ones is poor strategy.

Focus your negotiation energy on terms that have real consequences: liquidation preferences (especially participating preferred), board composition, and option pool sizing. Let go of terms that matter less in practice.

Conclusion

Understanding term sheets is non-negotiable for any founder raising external capital. The economics and control provisions in a term sheet will shape your company's governance and your relationship with investors for years. Learn the terminology, understand the implications, and always—always—have an experienced startup attorney review before signing.

David Chen

David Chen

Startup advisor and angel investor with 15 years of experience.